Peace Out Target

Kayd Roy Target

After three and a half years at the good ol' TGT/Tar-jay Boutique/Bullseye, I'm saying good bye to  GTKYs, TB about Project Q, and OEs.


I cannot begin to describe the kick ass projects I've been able to be a part of (Launch of Threshold, New Direction for Room Essentials Product, FEED, Neiman Marcus, Justice League, Poppy Talk, Wit & Delight, Rebrand of Spritz) and the insanely talented people I've had the pleasure of working with. 

Kayd Roy - Peace out Target
Kayd Roy - Peace out Target
Kayd Roy - Peace out Target
Kayd Roy - Peace out Target

So what's next? 

I'll be joining the team at Style-Architects as their Director of Branding and Design. After working freelance with the team for over five years I cannot be more excited to see their faces during business hours!

Lab MPLS : Spring Schedule

LAB MPLS Spring 2015 Class Schedule

Head on over to LAB MPLS to check out their Spring 2015 Schedule. New classes this season include a watercolor class and a photography class that I'm sure you don't want to miss.

ALSO! Style-Architects and Mae Mae Paperie have expanded on the Instagram class so now it's even MORE GOODNESS (you didn't think that was even possible right?) We've extended the hours to put more focus on YOUR business and are diving even more into photo editing.

 APRIL 25 & MAY 30

Jennifer Norman Studio Website

I'm a huge believer in having an online presence that can grow as your business needs grow and is easy to maintain. Setting up a website shouldn't give you a headache and is actually a very fun process when you work on Squarespace's platform!

The latest project I've completed was for Jennifer Norman (who has a bunch of amazing things in the works and is teaching a Gift Wrapping class through LabMPLS). Like many entrepreneurs, Jen knew she needed a website but had no idea where to begin. I was able to quickly set her up with a responsive-site that will look great on any device, use her existing images to give her website personality, and link to her social sites.


Jennifer Norman Studio website - by Kayd Roy

Lab MPLS Instagram Class

Lab MPLS - Instagram Class with Kayd Roy

Instagram isn’t a numbers game – it’s a community building game. Whether you have a small business or want to represent your personal brand, there’s far more to it than just posting cool photos.

Which is why I'm SO THRILLED that Style-Architects is partnering with Lab Minneapolis to teach a class all about marketing yourself on Instagram!

This class will help you to define your brand, teach you how to make brand-right images, and build a strategy for attracting new followers and maximizing engagement. We will go over the best apps to use, photo-taking tutorials and the various ways to interact on Instagram. Best of all? You will instantly connect with 15 other students and begin to build brand advocates.

Check out the class

Instagram Class

Every four months I struggle with what's next for my business. What new goals do I want to achieve? How do I want to spend my time? How can I take my services a step further? Usually I pour myself a glass of wine and dive into the same 10 page questionnaire I send to my branding clients. 

The one thing that always write down is to focus on TEACHING and SHARING.

Each of my branding clients now get a social strategy. We talk through how their business is unique, how they can attract high quality strangers to become brand advocates, and create a monthly calendar of posts. Unlike other services, I want to empower my clients to handle their own social and see what's working and what doesn't. So far, it has worked ridiculously well. 

But what if you already have a brand and are lost in the world of social? 
Great question!

drum roll please.... I've opened up a one-on-one class, for any entrepreneur who wants a kick in the butt lesson about their social media with a heavy emphasis on Instagram. 

I'm only teaching a limited number of classes each month so SIGN UP NOW!

(PS - get a limited-time discount with code: iloveinstagram)