FEED + TARGET PRODUCTS

My first products hit Target shelves last Sunday with the launch of Feed + Target. It was amazing to work on this collaboration and be part of an initiative to help provide 10 million meals. 

I have been working on this project since last summer - concepting, putting together presentations, creating print and pattern, building out vignettes, designing product and making sure everything was perfect before it hit stores. It was a small design team in charge of making these product come to life - I focused on the Stationery items. You can check out my other posts here: Commercial, Launch Party, Lookbook, Volunteer Event, Announcement

Make sure you stop by the store to check out the collection and help provide meals to American families - or shop online.

Feed + Target: Kayd Roy

Feed + Target: Kayd Roy

KaydRoy_FeedTarget_Notebooks

KaydRoy_FeedTarget_Notebooks

KaydRoy_FeedTarget_Journal

KaydRoy_FeedTarget_Journal

Feed + Target: Kayd Roy

Feed + Target: Kayd Roy

KaydRoy_FeedTarget_Planner

KaydRoy_FeedTarget_Planner