TARGET SPRING 2013

Spring is beginning to set at Target! This is extra exciting for me because it's the first season I was able to work on since the very beginning. I've received a lot of questions about my role at Target. I mainly research and develop style direction for the seasons. First it begins with defining key trends for the upcoming season. Then my team takes these trends and applies them to each of Target's Owned Brands (Threshold, Room Essentials, Boots & Barkley, Embark...) Our brilliant print team creates a portfolio of patterns to be used by each of the category teams and then the category designers work their magic and viola, beautiful product. More Target goodness: Bullseye View, Target Pressroom, Target Does It Again,

Target Threshold 2013