TARGET + TED BAG

One of the best parts of being part of my team at Target is that we get pulled into a lot of special projects. This year, Target hosted "A Mind for Design" themed social space at the TED conference in Long Beach. Three of my teammates (Amelia Allen, Alex Bowman and Paul Genberg) were chosen to design the bag given out to all the attendees. After a lot of sketching and ideation they came up with the bags below. One of the really neat things about this bag is that the user can reconfigure the straps to be messenger, backpack or tote style. The bottom also comes in five different colors representing the "tribes" each attendee was placed in. Read more on A Bullseye View