Fly Feet Running

A new fitness concept in downtown Minneapolis that combines high-intensity running, strength and mobility training with exhilarating group mojo to shatter your fitness goals and propel you toward being fitter, faster, stronger — together. This new business came equipped with a logo and we worked to transform their experience, both on location and online to highlight the energy, leverage community, and create a space like no other.

FlyFeetRunning.com


Design Collateral • Web Design • interior Space Design • Apparel Design • marketing Strategy
Art Direction • Event Design • Social MANAGEMENT

Photography and video by: Fresh Coast Collective

 
 
 

Art Direction / Content Calendar

Define the look-and-feel of the brand while capturing the personality and voice. Plan out monthly calendars that space events, promotions, blog posts and social media.


 
 
 

Space Design

Refined elevations to create a unique and on-brand experience while working with Hay Dobbs Architecture to finalize the small details. TreadMighty moss Installation created in my living room.

 

Fly Feet Running - Space Design
Fly Feet Running - Space Design
Fly Feet Running
 
 

Video Production

Video created to get people excited about the launch and highlight why Fly Feet is different. 


 
 
 

Apparel Design

Created three seasons of graphic apparel and helped with product sourcing. 


 
Fly Feet Running - via Kayd Roy
Fly Feet Running - Apparel  // via Kayd Roy
Fly Feet Running - Apparel  // via Kayd Roy