Fly Feet Running
A new fitness concept in downtown Minneapolis that combines high-intensity running, strength and mobility training with exhilarating group mojo to shatter your fitness goals and propel you toward being fitter, faster, stronger — together. This new business came equipped with a logo and we worked to transform their experience, both on location and online to highlight the energy, leverage community, and create a space like no other.
Design Collateral • Web Design • interior Space Design • Apparel Design • marketing Strategy
Art Direction • Event Design • Social MANAGEMENT
Photography and video by: Fresh Coast Collective
Art Direction / Content Calendar
Define the look-and-feel of the brand while capturing the personality and voice. Plan out monthly calendars that space events, promotions, blog posts and social media.
Refined elevations to create a unique and on-brand experience while working with Hay Dobbs Architecture to finalize the small details. TreadMighty moss Installation created in my living room.
Video created to get people excited about the launch and highlight why Fly Feet is different.
Created three seasons of graphic apparel and helped with product sourcing.