Fly Feet Running

A new fitness concept in downtown Minneapolis that combines high-intensity running, strength and mobility training with exhilarating group mojo to shatter your fitness goals and propel you toward being fitter, faster, stronger — together. We worked to transform their experience, both on location and online to highlight the energy, leverage community, and create a space like no other.



Marketing Strategy • Design • Web Design • Retail Space Design • Apparel • Social 

in partnership with: 
Photo and Video: Fresh Coast Collective
Initial branding + retail space concept: Fame


Art Direction / Content Calendar

Define the look-and-feel of the brand while capturing the personality and voice.
Plan out monthly calendars for events, promotions, blog posts and social media.


Space Design

Refined elevations to create a unique and on-brand experience while working with Hay Dobbs Architecture to finalize the small details. TreadMighty moss installation created in my living room.

Fly Feet Running - Space Design - by Kayd Roy

Video Production

Launch video created to get people excited about the launch and highlight why Fly Feet is different. 


Apparel Design

Created three seasons of graphic apparel and helped with product sourcing.