Fly Feet Running
A new fitness concept in downtown Minneapolis that combines high-intensity running, strength and mobility training with exhilarating group mojo to shatter your fitness goals and propel you toward being fitter, faster, stronger — together. We worked to transform their experience, both on location and online to highlight the energy, leverage community, and create a space like no other.
Art Direction / Content Calendar
Define the look-and-feel of the brand while capturing the personality and voice.
Plan out monthly calendars for events, promotions, blog posts and social media.
Refined elevations to create a unique and on-brand experience while working with Hay Dobbs Architecture to finalize the small details. TreadMighty moss installation created in my living room.
Launch video created to get people excited about the launch and highlight why Fly Feet is different.
Created three seasons of graphic apparel and helped with product sourcing.