Kayd, rhymes with made.
With a background in design and trend forecasting, I make big ideas happen
Below is a snippet of my past experiences. You may notice that a lot of the dates overlap, those are not typos.
CONSULTING // KAYD ROY
Design Strategy, Focus Groups, Marketing Execution, Photo Art Direction, Graphic Design
currently
DESIGN DIRECTOR // CAMP
May 2023 - August 2022
Created playful experiences for families while helping the business transition back to in-person moments. Built an internal design team and led design agencies in building the brand, creating partnership activations and supporting the marketing team.
Bragging rights: In one year we built 5 new stores, flipped experiences behind the magic doors 13 times, activated 32 partnerships and designed new products.
previously
TREND FORECASTING & BRAND STRATEGIST // TARGET
September 2018 - May 2021
Research category and consumer trends while providing brand support for the Beauty, Essentials, Pets, Travel, Sporting Goods and Electronics owned brand businesses. Volunteered to be part of the Target Accelerator program with a focus on design and how Target operates.
Bragging rights: A very cool job of connecting with new brands, understanding emerging cultural changes.
DESIGN DIRECTOR // FLY FEET RUNNING
May 2016 - November 2020, closed due to Covid-19
Joined the team before construction began on the first studio and helped with space planning, experience design, brand visualization, marketing strategy and just about everything else a new business needs.
Bragging rights: some of my happiest, growth moments were with Fly Feet.
PHOTO ART DIRECTOR // TARGET
November 2013 - May 2015
Art directed packaging and marketing photoshoots while leading a team of producers, photographers and stylists.
Bragging rights: THIS was the job where I learned to value connections and the expertise others had.
BRAND & COLLABORATION DESIGNER // TARGET
September 2011 - November 2013
Trend forecasting and concept creation for the new Home business. Supported the Partnership Team through presentation and product design.
Bragging rights: Holy smokes, I can’t believe this was my job.
I also spent some time at boutique branding and video studios, advertising agencies, and stationery design shops.