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making big
ideas happen.

With a background in graphic design and trend forecasting, I create thoughtful experiences for innovative businesses. I choose people I like to work with, then work hard — it’s kind of my thing.  


Kayd (rhymes with made)

all-in, underestimated, jazzed.

Social Content - by Kayd Roy
Cocktail Photoshoot - art directed by Kayd Roy

Jazzed is my favorite adjective.

When you work with me, you get all of me. And I give you everything I’ve got. Ev-er-ry-thing. And as my business has grown, so have I.

I've thought about renaming my business to separate it from my name. But then I realized, I am my business. Jay-Z said it best, “I’m not a businessman. I’m a business, man.” Now I’m not going to say I'm the Jay-Z of the creative world … but if you wanted to call me that, I wouldn’t hate it. Actually, yes, let’s start spreading that around.

Kayd has a crazy keen combination of design + strategy and knows the difference between “oh this is cute” to “wow, this will really drive our business”. Go getter, trend setter, business driver. An incredible partner.
— Kristin Shane, owner of fly feet running

currently working with:

New Minneapolis Speaker series! The Catalyst Circle

Your favorite retailer keeping beauty, electronics, essentials and pets on trend!

Fitness studio in Minneapolis to grow their brand and oversee marketing.

Sippable Soups for the on-the-go life.

Nonprofit fixing hearts to drive contributions and event attendance.

Third generation home builder for design support.

Consultant creating consulting workbooks.

Interior design company with goals of expansion.

Experience design for pet lodging.

Interior design blogger to launch her website.

here's how I can help:

Need help executing an idea? I can assist with branding, packaging and marketing materials. 

New Business
Launching a new business? I want to understand all aspects of your business to create the right design and marketing part for your company. Consider me as part of your team as you work through the pre-launch, launch and post-launch kinks.

Don't know what you need help with or need help with a variety of things? Monthly retainers are a great way for me to stay connected to your business to help it grow. You can use me for graphic design, business growth, social consulting, marketing management and brainstorming.


Some of my favorite projects